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Certificate Program in
Sports Management

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Course Descriptions

The Autumn 2008 program is no longer accepting applications
Next program starts:
Autumn 2009
Details will be posted in Spring
Program location:
UW campus, Seattle; Online
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Autumn Course

Sports Management: Expanding the Opportunities (SPMGMT 410)

Schedule: Sept. 24-Dec. 13, 2008 (Independent Study along with some full day weekend sessions: Fridays, Oct. 10 and Dec. 12, 1:00-7:00 p.m., and Saturdays, Oct. 11, Nov. 8 and Dec. 13, 8:30 p.m.-4:30 p.m.); 3.3 CEUs; $865.
Instructors: Lopez, Walsh

Students examine a number of topics, including the history of sports management and management principles applied to sports management; they review the many, varied segments within sports – international sport, high school and youth sports, collegiate sports, recreational sports and the health and fitness industry. Students will hear from a number of leaders in many different areas within the field to begin to determine their own individual interests and to identify the skills they have (and what skills they need) to be successful. Course format combines several extended face-to-face meetings with online activities and exchanges in between.


Winter Course

The Business of Sports (SPMGMT 420)

Schedule: Jan. 5-March 14, 2009 (Independent study along with some full day weekend sessions: Fridays, Jan. 16 and Feb. 13, 1:00-7:00 p.m., and Saturdays, Jan. 17, Feb. 14, and Mar. 14, 8:30 a.m.-4:30 p.m.); 3.3 CEUs; $865.
Instructors: Tija Petrovich and Sandy Smith

Students develop a business plan for a sports organization, identify challenges the organization will face and suggest a way to move forward. Topics include marketing, legal, ethical and financial principles as applied to sports management. Course format combines several extended face-to-face meetings with online activities and exchanges in between.


Spring Course

Managing the Process: Athletic Events, Programs and Products (SPMGMT 430)

Schedule: March 31-June 13, 2009 (Independent Study along with some full day weekend sessions: Fridays, May 8 and June 12, 1:00-7:00 p.m., and Saturdays, April 11, May 9, and June 13, 8:30-4:30 p.m.); 3.3 CEUs; $865.
Instructor: Petesch

Students learn to plan (or develop a bid for) an event /service/product/program for an organization. Topics include event management, sporting goods and products industries, sales, sponsorships, communications, and broadcasting, and issues related to facility and site management. Course format combines several extended face-to-face meetings with online activities and exchanges in between.

Dates subject to change

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