Certificate in Marketing Research and Decision Making
(Autumn, UW Campus, Seattle)
Developed in partnership with the Foster School of Business

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The Autumn 2009 program is no longer accepting applications

Next program starts: Autumn 2010

Details will be posted in Spring
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Contact us:
206-685-8936
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Admission Requirements

The following admission requirements have been set by UW faculty:

  • A baccalaureate degree with a grade point average of at least 3.0
  • At least two years of work experience in marketing, research or a field that requires strong analytical and quantitative skills
  • All students entering the program are expected to have completed some university level coursework in statistics and marketing
All students entering this program are expected to have adequate English language proficiency. Non-native English speakers are required to meet one or more of the following English language test scores below before taking courses in this certificate program:
  • A TOEFL score of at least 580 (220 computer-based or 83 internet-based)
  • A TOEIC score of at least 800
  • An IELTS score of at least 7.0

International Students: This program does not qualify as full-time study, and therefore does not meet requirements for an F-1 visa. However, if you are an F-1 student currently enrolled full-time in another program, OR you are in the U.S. on some other type of visa (not F-1), you may be eligible to take a certificate program or course. For complete details, or to contact an adviser, see Visa Information.


Earning the Certificate

Participants are evaluated in each course according to standards established by the instructors. These standards include attendance of at least 80 percent of class meetings and satisfactory completion of project work. At the end of each course, participants are notified of successful or unsuccessful completion. Because courses are arranged sequentially and are offered only once each year, participants need to successfully complete all courses in the previous terms before they advance to the next term.

Upon successful completion of the required courses in this noncredit course of study, students earn a certificate, which is presented at the annual UW Extension awards ceremony.


Application Process

The autumn 2009 program is underway and is no longer accepting applications. The next program begins in autumn 2010. Click here to be notified via e-mail when complete details for the next program are available online. The following information regarding the application process may be helpful as you plan for applying to the next program:

To Apply: Please submit one copy of the application form with a $50 program application fee* and two stapled application sets, which include the following clearly labeled documents:

  1. A letter of application (500-word maximum). Applicants should be clear, concise and provide specific examples while answering the following questions: (a) What experience have you had in the field of marketing and market research, (b) What are your goals and expectations of the program personally and professionally, (c) What are the unique strengths, talents and skills that you bring to the program;

  2. Your résumé listing education and applicable experience; and

  3. A copy of your transcript covering your undergraduate or graduate level course work completed.

Application Review: Applications are evaluated by a review committee designated by the advisory board. Selection of program participants is based on admission requirements and may be competitive.

Enrollment: Applicants accepted to the program receive enrollment information for the first-term course and must make their course fees payment two weeks in advance of the first course to secure their enrollment. Accepted applicants who do not enroll two weeks in advance may risk losing their space in a class.

Waitlist: When qualified applications received exceeds space available, a waitlist may be created. If space becomes available, waitlisted applicants will be notified and given an opportunity to enroll.

* The certificate program fee is not refundable and does not guarantee admission to, or enrollment in, the program.


Fees and Tuition

Course fees are payable on a term-by-term basis. Course fees for the entire program are $4,991, excluding program application fees and textbooks. There is a $50 nonrefundable program application fee to apply to this program and a $35 nonrefundable registration fee each term. First-term course fees of $1,996, plus the nonrefundable registration fee, is due by Sept. 29, 2009. Fees are subject to change.

Information on registration and refund policies and procedures is included with registration materials.