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Get Started
The Autumn 2009 program is no longer accepting applications
Next program starts: Autumn 2010
Details will be posted in Spring
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Students admitted into the certificate program take these courses with MBA students. The homework expectations, curriculum pace and quantitative rigor will be same as students taking the courses as part of their marketing concentration in the MBA program.
Extension students admitted into the program take these courses for continuing education unit (CEU) credit rather than University of Washington graduate credit. Grading is on a "successful complete"/ "unsuccessful complete" basis. To earn a successful complete in a course, extension students must satisfactorily complete homework assignments, attend at least 80% of the classes and actively participate in class activities. Students who receive an unsuccessful complete in a course may not continue taking courses in the program.
Program participants are given priority in placement into these graduate courses on a space available basis.
Autumn Course
Research for Marketing Decisions
Schedule: Mondays and Wednesdays, 1:30-3:20 p.m., Sept. 30-Dec. 11, 2009; $1,996; 4.0 CEUs.
Instructor: Ann Schlosser
Examines methods and applications of marketing research to solve marketing problems. Focuses on problem definition, research design, questionnaire construction, sampling, and data analysis using SPSS. Introduces promising new developments in online research, web surveys, and data analysis. Class research project provides practical application.
Winter Course
Research Project
Schedule: Meetings scheduled as appropriate with instructor; $1,996 Now $999; 4.0 CEUs Now 1.0 CEU.
Instructor: Douglas MacLachlan
Complete a real market research project using the models and techniques learned. The marketing department chair or a designated faculty member will review the independent project, meet with the student and evaluate project.
Spring Course
Database Marketing and Customer Analytics
Schedule: March 29-June 21, 2010; $999 Now $1,996; 1.0 CEU Now 4.0 CEUs.
Instructor: Douglas MacLachlan
Examines methodologies that are useful for analyzing customer databases. Presents models that can be applied in the analysis of marketing problems and the support of marketing decisions.
