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Instructors

Joe Barnes
Vice President of Marketing, Pacific Science Center

Joe Barnes, Vice President of Marketing, joined Pacific Science Center in 2005. He has over 35 years of marketing, media and communications experience. In addition to his role at Pacific Science Center he is an adjunct marketing instructor at The University of Washington Extension Program, Seattle University and City University of Seattle; a member of the Northwest Science Writers Association; Board member of the Seattle chapter of Marketing Communications Executives International; and a member of the Word of Mouth Marketing Association. He has been a consultant for over 75 companies nationwide, has been the keynote speaker at many events, and has been quoted numerous times in nationwide publications and two books, including one by former Seattle School Superintendent John Stanford. Joe has managed major market newsrooms in Los Angeles, San Francisco, and Seattle. He has also served in a senior leadership role at Washington State University as Director of Strategic Communications and Media Relations. Joe has studied graduate education leadership at Washington State University, has a Master's Degree in Speech from California State University Hayward, a BA degree from California State University Sacramento, and has also studied at Fordham University and St. John's University in New York.

Oleta Beard
Lecturer, Marketing and International Business, Business School, University of Washington

Before accepting her current position at the University of Washington, Beard worked for Western Electric/AT&T Network Systems (Lucent Technologies) for more than 12 years. She served in various marketing capacities, winning several national and regional marketing awards. As regional marketing manager, Beard devised and implemented a regional plan which helped U.S. West marketing personnel sell products and services to government and education markets. Beard has also consulted with federal government agencies. She has an M.B.A. in finance and marketing from the University of Washington.

Instructors are subject to change.