Explore how to better understand market needs and communicate with customers in a systematic and integrated way using the Web, email, direct mail, public relations, and other messaging tools. Discover techniques for creating more effective promotional campaigns. Examine marketing strategies and learn how to drive significant and sustainable sales growth. Strengthen your marketing skills and gain hands-on experience developing marketing solutions for a local business.
What the Program Covers
- Key marketing concepts and terminology
- Communication tools available to contemporary marketers
- Innovative strategies to develop new channels for delivering your message, building a brand, and increasing return on investment
- Development of an integrated marketing plan for an actual company
Benefits
You will be able to build a strong brand, develop supporting messages, and create a marketing plan to help your business compete in today's global and fast-paced economy.
Who Should Apply
Level: Some Experience
- Marketing specialists and sales professionals who want to move into marketing management roles
- Individuals currently working in marketing, advertising, or public relations
- Individuals with several years of business experience who are exploring a career change and entry into the field
If you have questions about your eligibility for this program, give us a call at 888-469-6499.
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