About the Program

New Certificate Program Program begins: Winter 2009 2009 information coming in spring: Sign up to receive e-mail updates >> Program location: Bellevue Contact a program representative >>

Now you can get an advanced education in Web-based marketing, taught by industry experts and delivered in a hybrid in-class/online format.

Purpose and Background

Today there are more dynamic channels for marketing than ever and you don't want to be left behind. But as a marketing or Web business professional, how do you determine which activities to invest your company's time, talent, resources and attention to for a higher return on your investment (ROI)?

The Advanced Interactive Marketing Certificate Program will help you get up to speed, keep up to speed, and most importantly, strengthen your decision-making abilities for the advancement of your business or organization. Gain a deeper understanding of marketing strategies designed specifically for the Internet, including technology platform options, and how to use Web analytics to measure your ROI. The emphasis will be on learning how to work effectively with a team of vendors, partners and peers to reach and retain customers using the Internet.

A myriad of current technologies and strategies will be referenced, including search engine optimization (SEO), blogs, virtual communities, e-mail, and Web banners, as well as activities such as running Web campaigns, viral marketing and so on. In the midst of all these possibilities, the program will provide you a solid foundation of the principles and grow your skills for making the business case for investing in selected marketing activities. In addition, there will be a strong emphasis on business strategy and Web analytics, including how to gather and use data. Customer lifecycle marketing, from acquisition to retention to loyalty and beyond will be explored. What you need to know to compete and succeed in today's worldwide marketplace.

Is this program right for you?

The program's intended audience includes marketing and Web business management professionals who want to increase their effectiveness in using Web-based tools and processes to fulfill their marketing goals, build their brand online and increase their ROI. Participants in this program are expected to have some existing Internet marketing experience or have work experience in an organization that primarily delivers its products and services over the Internet (such as e-commerce, online retail, Web media and other Internet based businesses). Web programmers who desire to understand the business side are also encouraged to apply.

The program will start from the assumption that participants have knowledge of the marketing fundamentals, solid skills in data analysis using Excel, and have completed some basic undergraduate course work or equivalent in accounting, marketing or statistics. It will not require participants to do Web programming.

The UW also offers a Marketing Management Certificate Program that provides a broader foundation in the discipline of marketing. This autumn-start program is ideal for those professionals seeking to excel as a marketing specialist and move up to marketing management role. Alumni of the Marketing Certificate Program are well suited to take the more advanced and specialized Advanced Interactive Marketing Certificate Program.

Sign up to receive e-mail updates

If you are interested in receiving e-mail updates about this new program, sign up here.

Contact a program representative

For more information about this program, please call 206-685-8936 in the greater Seattle area, or 888-469-6499, or e-mail us.